S K Audio Vision

S K Audio Vision
www.skaudiovision.com

A Music Company and Event Management Company

Rakesh Somani, he's the founder of SK Audio Vision, aged thirty six, born and brought up at hills, B.Com degree holder. S.K. stands for "Somani Kavya", the name of his Niece (Bhatiji) of Rakesh Somani. He is the first person to introduce Videography, Instant Photo (Polaroid), Computer for kids at Sikkim. He never gives up taking challenges. This outstanding man believes in creating wonder from his work.

His dream work started with a release of Hindi album ‘Agan' on 18 thOctober 2001 all over North Eastern state and some parts of country. No doubt the songs are good, but it is very difficult to market the audio cassettes of Hindi in all India from such a small town, Gangtok. But this Album opens door for him to open a Music Company in Gangtok. That too is only the Music Company in India which market Nepali audios. After producing Agan, he visited almost all the Music Companies of India (Delhi and Mumbai) for the marketing of the same cassette "AGAN" unfortunately all the Music Company refused to market the same. Fortunate for him, it gave the idea of opening his own Music Company. Finally he opened the Company in the name and style of S.K. Audio Vision on 18 th October, 2001. Followed immediately within six month (29 th of April 2002) of hard work the company launched 'Nepali Remix-I'. This brought a boost to company's expectations. The album was super-duper hit!!! By the grace of God and his own talent and dedication, the Company is doing well in the market and at the same time he is very much satisfied that he is promoting the fresh talent of the region. Another achievement of S.K. Audio Vision is that, is only the music company worldwide who produced Nepali filmi Remixes. Till date they produced 4 Remix albums. His work paced him with enormous success, he still kept ahead with time and venturing something new. . It is a well known fact that S.K. Audio Vision has established itself as producer cum promoter of Nepali Audio Album and has 24 Audio Cassette produced / marketed till date to its credit from among which "Nepali Chalchitra Remix", "Smritika", "Nepali Remix II", "Sai Mantra", Nepali Flyingkiss Remake III and Time Pass, Nepali Remix IV etc. He also has directed two episode nepali television serial ‘Ramita' and 15 nos of video albums which were really admired by viewers.

S.K Audio vision introduced the listener to good quality, pre-recorded cassettes (thus far, a contradiction in terms). And SK Audio vision is now widely recognized as the most market savvy player in the NE Sate. Having pioneered many marketing activities in the industry continuously looks for innovative promotional and selling techniques. The entire marketing effort stems from a firm belief in the artistes / products. Each title is backed with the mark. The most significant achievement of the company in marketing has been the development of a strong, large and organized distribution system. As one of the premises on which the company was formed, commitment to quality remains high on the list of the guiding philosophies of SK Audio vision. The attention to quality extends from the core product (cassette tapes and CDs) to the promotional material (posters, videos, etc.) to intangibles like customer service With Zero-defect operations as the goal, methods are continuously identified and explored to improve upon the current levels of achievement in various fields. The policy is simple - No Compromise

A cassette duplication plant, raw material stores & the head office.( S.k. audio vision gives service to the singer or producer that in very reasonable prize lup bin recording in Delhi, quality guaranteed.)

This division in a short span has spread music to all corners of the North Eastern States of India. A new dimension has been given to regional music by tapping and promoting fresh talent and using established artistes to create a varied catalogue of music in Nepali .

Somani says "Our motive is to promote talents of the region and market and distribute the cassettes in north-eastern Region of India. Our objectives are to promote and encourage the development of musical culture and expose the same to the masses."